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Amazon Account Management
Elemental Bottles x SpectrumBPO
Case Study
Elemental Bottles, premium drinkware brand was struggling with low visibility, poor catalog structure, inefficient spend, and underperforming campaigns on Amazon, limiting both traffic and conversion. We accepted this challenge leveraging a full-funnel Amazon Ads strategy, where we restructured all of their advertising and then optimized their listings to push their brand to top-tier players in the very competitive category that is drinkware.
An Inside Look
Customization
Delivered
Holistic account audit consolidated, data driven growth plan
Restructured Sponosored Products & Brands; keyword segmentation + match-type specificity to manage spend
Rewrote titles, bullets, and descriptions with Helium 10 & Data Dive, to produce clear, keyword rich copy
Produced high-quality A+ Content and professional imagery to enhance brand and conversions.
Enrolled key ASINS in Vine to fast-track product reviews and trust.
Challanges
Faced
Listing Optimization:
We reconstructed all product listings with SEO title, bullets, and descriptions. This was accomplished by performing extensive keyword research for each product, which also prompted relevant, lifestyle-related photos and infographics of real-world uses for the products. This was an increase both in engagement and listings.
Poor Advertising Performance:
Stacked PPC campaigns wasted spend and generated negative AcoS and low returns
Catalog Management Problems:
Varied organization and inappropriate ASINS with incomplete product information, hurt discoverability and confused customers
Unoptimized Product Listings:
Weak keywords and imagery, low quality product copy reduced exposure, CTR, and conversions
PPC Campaign Restructuring:
We engineered a new process for PPC campaigns, being data driven
Designed upper funnel awareness campaigns targeting lifestyle or in-market audiences
Used Sponsored Brands video ads to showcase product USPS mid-funnel
Used performance bidding, reinvesting into terms accordingly based on dollar value conversion and reducing zero spend.
Continuous Testing for
Maximum Conversion
We developed an accelerated optimization model with rigs: we continuously testing titles, images, A+ Content. Continuous visibility to performance using the testers allowed us to optimize the ad in minutes, made for better cost savings, better profitability, and being found on more products.
Results & Partnership Success
Since March 10 2023 Elemental Bottles has had:
61% overall growth
101 new product place on the market
Reduced ACOS approximately 8%
Breaking Top 100 drinksware category
622+ ASINS being actively managed providing growth ability.
Amazon Ads
Solutions Utilized
Amazon Ads provides full suite of products and services, and also gives a strategic and creative way to deploy media and create the following monumental results:
Sponsored Products:
Drive high-intent traffic landing pages using targeted keyword placement.
Sponsored Display:
Re-engagement of previous shoppers and expand reach on and off the Amazon platform.
Brand Analytics:
An analysis of any data to make smarter decisions
Sponsored Brands:
Create awareness and perception of the range of Elemental Bottles.
Amazon Store:
Focus on continuing to build a cohesive branded shopping experience.
Data-Driven Results:
Measurable Success
This case study demonstrates how SpectrumBPO's comprehensive funnel Amazon Ads strategy is the driving force for change within more challenging categories. Not too shabby when we delivered near 47% growth YoY in sales, total growth of 61%, and $774K+ in revenue in just 6 months. We combined Sponsored Products, Sponsored Brands, Sponsored Display, an Amazon Store, and Brand Analytics; and enabled not only immediate sales impact, but brand momentum for long-term growth and sustainability.
Discover how our team approached a unique set of requirements in Fanale Drinks X SpectrumBPO
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