crispy, crunchy and spicy !!!

Amazon Account Management

Yays Snacks x SpectrumBPO Case Study

When Yays Snacks first came to us, their Amazon presence was not comparable to what they were producing. They offer premium beef jerky for the healthy consumer but the listings were not optimized and the PPC ads were spending ad dollars with little to no sales results.

What did it mean? A brand with great products that has huge potential behind weak visibility and in the shadow of their competitors.

This is where we stepped in. The team conducted a full audit to discover where there were gaps in the catalog, advertising, and branding. After identifying those gaps, we built a path to strengthen the brands presence on Amazon, optimize the listings, reduce the ad map, and build the tools for sustainable growth. We ultimately created a foundation for Yays Snacks to become a competitive player in Amazon's healthy snacking space.

Brand/Products

Yays Snacks specializes in premium beef jerky rich in protein, flavor, and made for health-conscious consumers looking for grab-and-go snacks without sacrifice. Their products were poised for customers, they just needed a sound Amazon strategy to support their products

An Inside Look

Services
Provided

The approach we used was methodical and surgical. We didn't apply general solutions, and we designed a transformation strategy that was built around the specific challenges Yays Snacks was facing with the highly competitive healthy snacking market.

Customized services performed:

Thorough account audit and performance review that highlighted major gaps.

Full optimization of product listings and graphic content modifications that accurately positioned their premium quality.

Complete tailored PPC campaign re-structure and management for maximizing ROAS.

Catalog management and ideal product positioning Resolution of Buy Box suppression and sustainable positioning strategies.

Ongoing monitoring of campaign and performance improvements that maintained growth.

Challanges

Faced

The issues ran deeper than just surface metrics,

necessitating strategic action on a number of fronts.

Graphic Content Optimization:

The poor quality product images failed to communicate the premium nature of their beef jerky and created a gap between product quality and customer perception; therefore the potential conversion was ruined.

Poorly Performing Paid Advertising Campaigns:

Their existing campaigns were a disorganized mess of targeting, inefficient budgets and a lacking mechanism for performance tracking ultimately meaning they were burning through ad spend with no meaningful return.

Un-Managed Catalog:

Their product listings were poorly optimized and poorly positioned among snacking competitors that weren't allowing their premium products to ever reach the right potential customers during the critical decision moment.

BEFORE SPECTRUM

Method

We focused and designed a transformation strategy to eliminate the biggest drains on value while developing a foundation for sustainable growth.

Total Listing Optimization:

We reconstructed their product presence entirely, strategically optimizing each listing with premium-focused copy, along with completely new imagery that better showcased product benefit and created visuals meant to convert browsers to buyers.

PPC Improvements:

Their advertising need to be completely rebuilt, we dismantled campaigns that weren't performing and focused on targeted advertising strategies, tactical audience targeting, and calculated budget management to build campaigns that maximized ROAS while still delivering healthy TACOS - ensuring that every dollar was able to work harder to reach consumers ready to make a purchase.

Buy Box Optimization:

We tackled their Buy Box suppression from a strategic standpoint and implemented solutions which not only restored competitive positioning, but ensured sustainable strategies to maintain visibility where consumers are expecting to find premium beef jerky options.

To transform Yays Snacks from an underperforming Amazon presence to a competitive force in the premium beef jerky category through listing optimization, paid advertising reconstruction and sustainable catalog management to drive sustainable sales growth and long-term viability.

The Results

The transformation provided measurable impact for every important performance indicator and since partnering with us, Yays Snacks has achieved consistent, sustainable growth in weekly and monthly sales performance. Their advertising effectiveness improved dramatically with significant reductions in TACOS, and increases in Return on Ad Spend (ROAS) across all their product ecosystem. Most importantly, Yays Snacks have established themselves as a legitimate player in the competitive premium beef jerky market.

After SPECTRUM

Success Story

This partnership illustrates the ROI possible from focused strategic expertise applied to previously deployed potential. Yays Snacks approached SpectrumBPO as a great product with limited Amazon success - their premium beef jerky products were not achieving sales based on unoptimized listings and unproductive PPC.

We immediately focused on total listing conversion, and strategic creative that accurately represented their premium offerings. From this introduction, we rebuilt their entire PPC strategy, creating targeted campaigns for 100% budget efficiency, specific keyword strategies, and our innate engagement with the platform.

Results were beyond expectations. Consistent sales growth, significant improvements in advertising improvement, and improved performance in all areas within the account. This success is a compelling example of how focused optimization and management by experts can turn an underperforming account into a leading Amazon brand while capturing growth they never thought was possible only months before.