Superfood on the Go

Amazon Account Management

Greens Plus x SpectrumBPO

When Greens Plus contacted us, their Amazon business wasn't reflective of the caliber of their product. They offer high-quality supplement and superfood products, but their listings were not optimized, their catalog management had glaring holes, and their PPC campaigns were overspending dollars with little sales to show for it.

What was it initially? A brand with great products, and high potential was having issues with visibility, wasting advertising dollars, and wasting opportunities for sustainable growth.

This is where SpectrumBPO came in. We did a full audit so we could scope the performance gaps with catalog, PPC, and creative content. With that we built a scaled approach to account management, from product listing optimization, to improving graphics, to restructuring advertising campaigns, and managing catalog health. That foundation is setting Greens Plus up for long term growth and competitiveness in the market.

Brand

Greens Plus is committed to high-quality supplements and superfood products for health focused consumers. Their products had potential with their demand, they just needed their own Amazon strategy to unlock it.

An Inside Look

Services
Provided

Our process was methodical and specific to the challenges that Greens Plus was facing in the supplements category. Rather than generic solutions, we created a pathway that aligned with their growth objectives.

Customized services performed:

Full account evaluation and problem identification.

Full optimization of product listings with keyword-rich copy and enhanced content.

Product images and graphics updated to tell a better quality story.

Full rebuild of PPC campaigns and ongoing management to maximize ROAS.

Catalog management and product placement to improve discoverability.

Strategies to resolve buy box suppression for more stable visibility.

Continuous monitoring, reporting, and iteration + improvement.

Challanges

Faced

The problems went deeper in

underlying performance.
Specific issues included:

Graphic Content Optimization:

Outdated graphic imagery and low performing A+ content did a poor job of conveying premium product value, which was leading to the loss of sales conversions.

PPC Inefficiencies:

Campaigns were poorly thought out, over-bidding and returning little to no ROI.

Catalog Management Issues:

Messy catalog structure and suppressed listings reduced discoverability and damaged overall account health.

BEFORE SPECTRUM

Method

We deployed an transformation strategy to resolve inefficiencies and develop sustainable growth:

Listing Optimization:

Rebuilt listings utilizing best in class copywriting, premium focused imagery, and optimized back end keywords for increased visibility and conversion rates.

PPC Restructuring:

Deconstructed ineffective campaigns and integrated targeted strategies leveraging improved audience segmentation, tighter budget controls, and performance based keyword optimization.

Catalog & Buy Box Management:

Addressed suppressed listings and catalogue health to an optimized shopper experience with an enhanced Buy Box retention rate.

Our goal was to transform Greens Plus from an underperforming Amazon account into a competitive participant in the supplements/superfoods category, with complete listing optimization, PPC transformation, and catalogue management, which would drive sustainable sales and growth over the long-term.

The Results

The transformation resulted in measurable improvements across every key performance metric that was identified at the outset of the transformation:

Significant growth in weekly and monthly sales

An upward trend in conversion rates, even with less sessions

ACOS was dramatically decreased and profitability improvement

Sustainable growth in units ordered and brand awareness

Approximately stable Buy Box performance and improvements in catalogue health

Strong customer satisfaction buoyed improved product ratings.

After SPECTRUM

Success Story

This collaboration exemplifies the potency of focused expertise. Greens Plus had unrealized potential but lacked the Amazon strategy to begin realizing growth.

What SpectrumBPO helped them achieve:

Stronger brand visibility in a highly competitive category

Consistent, sustainable growth across their product catalog

A platform for sustainable future success in the supplements and superfoods market

Today, Greens Plus is thriving on Amazon with greater visibility, improved performance, and onward momentum for continued growth - evidence that the right strategy and execution turns challenges into an eventual success.