SMARTEASYRESTORED
Amazon Account Management
Seal It Green x SpectrumBPO
Case Study
When Seal It Green came to us as a partner, their Amazon business was struggling despite having award-winning, eco-friendly products. Under-optimized listings, poorly-performing PPC campaigns, and moderate Buy Box losses on a few listings threatened to stifle their opportunity in the competitive sellers category. They needed urgent help in order to free their potential.
Challenge accepted! Our goal was to overhaul their entire Amazon business through total account management, PPC optimization, and listings improvements.
Award-Winning Eco-Friendly Solutions
Seal It Green offers premium, non-toxic sealers made in the USA by chemist Richard Winget, for the mindful homeowner who will not settle for inferior quality or product responsibility.
An Inside Look
Tailored Services
Delivered
Comprehensive account audit focusing on inventory, listings, and advertising performance
Complete restructuring of PPC campaigns including new campaign creation and bid management
On-going account health management to remediate critical issues
Creative asset development and catalog management
Strategic inventory planning and supply chain alignment
Faced
Underperforming PPC Campaigns
Advertising performance was severely impacted due to high ACOS, low PPC sales, & poor budget distribution. The established campaigns were not generating new customers or meaningful returns for the brand.
Account Health Degradation
Multiple account health issues were impacting seller performance including Buy Box losses that affected visibility & potential sales.
Catalog Management Deficiencies
Listings were poorly optimized for Amazon's search algorithm as a result of weak titles, few keyword uses, and weak visuals.
STRATEGIC METHOD
of Overcoming Challenges
We executed a full morphing strategy focused on restoring account health, transforming advertising performance, and bringing all aspects of their Amazon presence to life through data-driven approaches.
Total PPC Overhaul
We totally restructured Seal It Green's advertising strategy by developing completely new campaign structures that produced maximum efficiency. We did tremendous keyword research and built campaigns that focused on converting by taking advantage of high-converting opportunities.
Full Listing Optimization
We produced engaging, conversion-driven listings that represented Seal It Green as premium. Engaging product photo enhancements, engaging infographics, and engaging A+ Content that articulated their eco-friendly beliefs.
Data Driven
Performance Management
We developed a structure where we monitored and optimized as an ongoing activity across all account areas. Our agile approach provided room for change based on performance data, enabling growth to occur and accountability on our end.
Success Story
When we started managing Seal It Green's account, advertising performance was initially weak, PPC sales were nearly non-existent, and ACOS was relatively high. The brand was having a difficult time attracting customers with limited buyer interest in the sealers market.
Through diligent execution of a robust PPC strategy, optimizing every product listing, and increasing their creative assets, we transformed their Amazon performance. Today, with the full support of SpectrumBPO, Seal It Green is working with much healthier advertising metrics, greater visibility, and consistent sales.
Going from a problem account to a fast-growing and fulfilled Amazon presence, Seal It Green is proof of what optimized accounts and dedicated account management can produce.
What the owner has to say?
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