How to find people to buy your product - Regardless Whatever the Platform

You made the product; you know it works. Maybe you've put in a lot of time and energy into your product, even working on packaging, your landing page, or even buying a couple of ads. But the one question that remains is: where are the people who will buy this thing?

Regardless of your experience as a seller whether it be your first sale or you are trying to scale, the goal is not to create and generate more noise, but to target smarter. Know specifically who your product is for and where they inhabit (basically your target audience). Show up where they spend time and show up with value and not just offers. Approach solving real problems and not showcasing features. Utilize platforms for their strengths, like TikTok for discovery, LinkedIn for B2B, or email for retention. Reach out to influencers to engage with them in your customer's language. Take track of what and where they are coming from and double down. The goal isn't to chase trends, it is to build trust, context, and community. At the end of the day, people will buy from people that know them. That is your advantage.

You Built The Product But, Will People Come?

This is the time where many creators (including founders, sellers, and even an ecommerce services agency) stall, not because their product is not good, but because they're focusing on platforms instead of focusing on people.

The reality is you don't need to be trendy or learn every algorithm. What you're really looking for is an authentic, human-centered strategy that works across platforms, that's based on who your product is made for, and how they make buying decisions. Platforms are always changing, while people will remain the same. So let's talk about how to find them.

1. Know Exactly Who You're Talking To

This is not optional.

If you have never considered your ideal customer in-depth or are unsure who this person is, rest assured every post, ad, or pitch you make will feel like yelling into a void. So stop for a moment to think more deeply than your usual "target audience" and start questioning.

Ask yourself:

• Who is your product helping?
• What problem are they trying to solve?
• What are they frustrated with the other solutions?
• What language do they use when talking about it?

Essentially, if you are selling a natural skincare serum, saying "women aged 25-45" is not useful. There are "women in their early 30s with sensitive skin who are frustrated by skincare products burning, breaking them out, or over-promising". Now you can speak to their actual experiences and they will feel seen.

Pro tip: Visit forums, Reddit threads, Amazon reviews, or Facebook groups where your ideal customer is present. The words they use? That's your copywriting and content gold.

2. Show Up Where They Already Are

There's a significant divide between attracting people to your platform and going to where they're hanging out already.

Let's face it, if they're spending an hour a day on Reddit, an hour a day on TikTok, and another hour on scrolling niche Facebook groups, they are not going to happen upon your brand new Shopify page. You need to go to where they are already, in a way that is appropriate for them.

That doesn't mean sending links all over the place. It means providing value.

Here is what it could look like:

• Reddit: Participate in threads within topical subreddits. Don't just sell your product. Make thoughtful responses to inquiries, provide advice, or share personal experiences and stories. People remember The Helpful.
• Facebook Groups: It is a treasure trove for niche interests. Participate. Provide tips with full intentions to be helpful. And when it feels like a natural part of the conversation, mention your product as something that has worked for you.
• LinkedIn (for B2B): Participate in discussions in the comment section. Participate in posts. Be visible without selling, until it is the right time to.

This is a slow burn that doesn't scale overnight. But it earns trust, and trust will turn into conversion.

3. Focus on Solving, Not Selling

Let's be honest, it's easy to fixate on features. To list some benefits. To shout "20% off!" in all caps!

But here's the truth: people don't buy products. They buy solutions. They buy outcomes.

You can find keywords for Amazon listing, have a great product in your eCommerce platform as well, but it's no use to people if they can't see a solution to their problem.

People don't want collagen powder. They want glowy skin, stronger nails, and more confidence. People don't want a project management tool. They want less chaos, clarity, and fewer 10 p.m. reminders on Slack.

With every piece of content you put out there, whether it's a Tweet, blog, TikTok, or email, ask yourself this one question: What's in it for them?

So instead of selling, start solving.

4. Leverage Influencer Access (Even Micro Ones)

Landing a deal with a celebrity is not what's important. Sometimes, the micro-employer who has 5,000 passionate followers can be more powerful than a 500k passive follower. Think small, think narrow.

If you're selling fitness gear, find a local trainer with an engaged Instagram audience. If you're selling productivity software, initiate a partnership with a YouTube creator who posts remote working videos.

What makes it work:

• Authenticity: Let them use their voice.
• Relevance: Ensure their audience is your customer persona.
• Mutual benefit: Offer commission, early access, or exclusive discounts.

It's not about the vanity metrics. It's about real influence.

5. Use Each Platform For What It Does Best

You don't need to be in all places at once. But in every place you are, be impressive.

Every space/platform has its own culture. If you try posting a LinkedIn-style professional thought leadership piece on TikTok, it will fail. If you post content that works on Instagram on Pinterest, it's going to get lost in the void. Understand the cadence of every space/platform.

Here's how to think about the different spaces/platforms:

• Instagram: visual storytelling, behind-the-scenes, user-generated content
• TikTok: quick, creative, relatable, captivating video stories
• LinkedIn: thought leadership, B2B connection/networking and outreach
• YouTube: long form, value-added content, product explainer, podcast, product reviews
• Pinterest: discovery via aesthetic, how-to guides, product visuals
• Email: personal stories, curated picks, and recommendations of/and deals they asked for

Choose 2-3 spaces/platforms in which your audience is already interacting and engaging, understand the language, and adapt the content, and rinse and repeat.

6. Build an Email List (Still Powerful in 2025)

There's a reason people say, "Don't build your business on rented land." Social media can change in a day. Email is direct. Personal. Yours to own.

Even today, email still converts. And you don't need a massive list. Just the right people.

Start simple:

• Offer something free to download, a discount or useful resource as a lead magnet
• Use popups, quizzes, or product bundles to collect emails
• Make your emails conversational, not spammy.

Think of it this way: social media is dating. Email is the relationship.

7. Track What's Working: Then Double Down

You might be surprised where your actual customers are coming from. It can be that one Reddit post you made months ago. It can be a niche blog or a 10-second TikTok that unexpectedly pops off. Use some tracking tools, no matter how basic. Check your Shopify or Google Analytics. Ask your customers 'How did you find us?' Use a short survey. Use UTM codes on links.

Then take that information seriously.

If Pinterest is giving you 3x more conversions than Instagram, lean in. If LinkedIn messages have a 10% conversion rate, strengthen what you do there. You won't have to guess anymore.

Stop Chasing Virality: Start Building Loyalty

Here's the hard truth nobody wants to hear: finding people to buy from you has nothing to do with luck. It's about alignment. An alignment between your offer, your messaging, and the people who need what you're selling.

You can start your online ecommerce store in your 30s and still become a millionaire only if you are relatable, authentic, and beneficial to people. When you start thinking about human beings instead of hashtags, communities instead of campaigns, and value instead of volume you'll notice a shift.

You don't need to be everywhere.

You just need to be in the right place, with the right message, at the right time.

That's where sales begin.