Amazon Case Study

From Ad Waste to Amazon’s Luxury Pet Leader

Fuzi’s PPC spend wasn’t converting, and its listings weren’t selling the brand’s premium story. We optimized every touchpoint, including listings, ads, and account health, which delivered 139% sales growth with 42% less wasted ad spend.

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139%

GROWTH

42% less Ad Waste spend

$1.15M → $2.75M

FUZI x SpectrumBPO

Case Study

FUZI is a luxury pet brand that produces premium dog beds. FUZI worked with SpectrumBPO, which is a full-service eCommerce agency, to get over some significant issues and challenges on Amazon. FUZI was experiencing issues that ranged from overspending on PPC campaigns, to non-optimized listings and low overall brand visibility. The brand was struggling in the competitive luxury pet space.

SpectrumBPO is an eCommerce growth agency, with the experience to implement its capabilities to help Wrangell develop a solid strategy, including Amazon listing optimization services, PPC advertising management, and eCommerce account management services. This case study outlines how SpectrumBPO's Amazon optimization services evolved FUZI, its performance, significant churn growth, and its presence as a market leader.

+0%

Sales Growth

+0%

Less Wasted Ad Spend

+0K

Additional Sessions

+0%

CVR Increase

The Growth Curve Behind Fuzi’s Sales

Based on Amazon Business Reports, showing sales performance throughout the engagement.

Baseline (pre-engagement)

Post-engagement · Monthly sales ($K)

SOURCE · AMAZON BUSINESS REPORTS

$300K

$225K

$150K

$75K

M10

M11

M12

An Inside Look

> The Goal

FUZI partnered with a top Amazon listing optimization agency to address inefficiencies and improve operations overall. They wanted to improve Amazon PPC campaigns, develop high converting listings and a stronger brand presence. As an Amazon advertising agency, SpectrumBPO wanted to eliminate wasted ad spend, optimize product pages, and eliminate operational bottlenecks to help FUZI become the luxury pet brand of choice.

Increase in Conversion Performance Over Six Months

Every optimization that we did brought higher conversion rates, stronger weekly sales, and measurable business growth over six months.

CONVERSION EFFICIENCY

Conversion rate · 12 months

Previous rate %

Current rate %

14%

10.5%

3.5%

M10

M11

M12

139%

Increase in annual sales

68,184

Additional sessions vs previous period

4.2 ★

Average rating, improved

> The Approach

Amazon Listing Optimization Services:

Provided a complete set of Amazon product listing optimization services. We enhanced titles, descriptions, & images to better present FUZI's premium offering. Helium 10 & Jungle Scout were utilized to identify impactful keywords.

Created benefit driven keyword rich content to develop better discoverability.

Created eye-catching A+ Content and infographics to increase customer engagement.

Amazon PPC Advertising Services:

Completed thorough keyword research to identify terms that convert.

Our Amazon PPC advertising services reduced wasted ad spend via targeted keyword approach to bid optimization with Sponsored Products, Brands, and Display ads.

With targeted bid optimization, we reduced the ACOS by 42%.

Amazon Brand
Management Solutions:

SpectrumBPO created captivating Amazon Posts and product videos that exhibited FUZI's stunning designs and high end crafting, enhancing brand visibility.

eCommerce Account
Management Services:

Provided full-service Amazon account management to assure the integrity of the information displayed on the account, fixing UPC errors and reinstating products with missing images so the account was not disrupted.

Provided data-driven changes by testing titles and images regularly ensuring that conversions were maximized and managed ad campaigns to ensure optimal performance based on the data to maximize ROI.

Better Rankings for High-Intent Amazon Searches

Before rank

After rank

orthopedic dog bed large breed

elevated dog bed with cover

calming dog bed anti anxiety

waterproof pet bed washable

cat furniture tower with bed

100

> Campaign Success

The customized strategy had terrific success:

110.9% Sales Growth: SpectrumBPO's eCommerce growth services more than doubled FUZI's sales and secured FUZI's position in the luxury market.

42% Reduction in ACOS: Streamlining Amazon ads management services produced substantial savings in ad cost. Prudent ad spending produced a profitable ad structure.

Enhanced Customer Engagement: Convincing visuals improved product listings and brand content which increased visibility and engagement with FUZI's target audience leading to increased visibility on Amazon.

Streamlined Operations: Technical obstacles were addressed, achieving efficient technical account operations and allowing FUZI focus on scaling their business.

FUZI's collaboration with SpectrumBPO exemplifies the effectiveness of a comprehensive Amazon agency. By merging our Amazon SEO services, listing optimization services, and experienced PPC management, we set FUZI up for success in the luxury pet space. Are you looking to grow your brand while working with an eCommerce growth service? Reach out to us today and we'll elevate your Amazon business!