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Amazon Account Management

BeanVivo x SpectrumBPO

Case Study

BeanVivo, a US-based plant-based food brand approached us with a conversational challenge of how to expand on Amazon. BeanVivo had many issues, such as;

→ Muted Buy Boxes

→ Buried listings

→ PPC cost was too high, and they simply could not gain any visibility or profit in this competitive market.

Our initial actions were extremely specific on how SpectrumBPO could positively impact BeanVivo's Amazon metrics, optimize listings, and decrease advertising and inventory properly. Below is a case study showing how our data-driven process produced a positive uplift to BeanVivo's sales, while also establishing the brand more thoughtfully in the plant-based food space.

An Inside Look

The Goal

BeanVivo was focused on one direction: establishing a greater Amazon presence, and addressing the next steps to relieve themselves of the growth challenges remaining. Our priorities included improving brand visibility, reducing ad costs and creating high converting listings that accurately represented the BeanVivo value of the plant-based sector. Still, with a goal to create a unique and effective brand experience while delivering sustained growth, our goal was to position BeanVivo among the top choices for plant-based food shoppers on Amazon.

The Approach

Our team took a multi-tiered approach to address BeanVivo's challenges on Amazon. This approach included optimizing listing content to include impactful keywords and retooling BeanVivo's PPC campaigns for cost-effectiveness. Finally, we refined inventory management so that we never stock-out and were available when demand peaked. This grew market share. Our team represented BeanVivo's distinct genre of products through tailored imagery, product titles and A+ content that aligned with consumer needs. Additionally, though our data-rooted PPC strategy, we were able to lower ACOS and improve ad reach, profitability, and we established an optimal ad format to maximize return.

Campaign Success

Clearly, the outcomes of our strategy were successful:

50% Sales Growth: A distinct increase in overall sales supported our efforts to optimize listings, ads, and inventory.

Reduction in ACOS: There is balance in the total ad-related revenue compared to ad spend, as we curtailed ACOS from external 50% to downward of 30% on the targeted PPC campaigns.

Full recovery of Buy Box: By regaining the Buy Box on all listings allowed for more potential sales opportunities and brand/product impressions.

The overall development of BeanVivo is a true testament to the positive effects of a targeted, data-driven strategy on Amazon. By addressing PPC, inventory management, and enhancements to product content, BeanVivo is now better equipped to grow and submit strong sales going forward in the plant-based food segment.