Cost, Benefits, & Requirements of Amazon Brand Registry – How to Get Started?
Cost Amazon Brand Registry
Enrollment in the Amazon Brand Registry does not incur a direct cost for eligible brand owners. Amazon Brand Registry itself is free of charge. However, it’s important to consider that there may be other expenses involved in establishing and maintaining a brand presence on Amazon, such as trademark registration fees, product listing fees, advertising costs, and general operating expenses related to selling on the platform. These costs are separate from the Amazon Brand Registry enrollment and should be taken into account when planning your overall brand strategy on Amazon. Read this blog to learn about Amazon Brand registry cost and Amazon brand registry process
As Amazon’s policies and pricing structures may evolve, it is advisable to consult the official Amazon Seller Central website or contact Amazon Seller Support directly to obtain the most up-to-date and accurate information regarding any potential fees or expenses associated with the Amazon Brand Registry program.
Amazon Brand Registry Benefits
Enrolling in the Amazon Brand Registration program offers numerous benefits to brand owners. Let’s explore some key benefits of Amazon brand registry:
Brand Protection: Amazon Brand Registry provides robust tools and resources to safeguard your brand from counterfeit products and unauthorized sellers. Through proactive measures and monitoring, the program helps you maintain the integrity of your brand on the platform.
Powerful Search Tools: With Amazon Brand Registration you gain access to advanced search features like Global Search, enabling you to efficiently scan Amazon’s marketplace for potential infringement cases. This empowers you to take prompt action to protect your brand’s intellectual property rights.
Enhanced Brand Content (EBC): Amazon Brand Registration allows you to create compelling product listings through Enhanced Brand Content (EBC) or A+ Content. By leveraging rich media elements and customized formatting, you can showcase your brand’s unique value proposition and create a more engaging shopping experience for customers.
Increased Control Over Listings: Enrolling in Amazon Brand Registration gives you greater control over your product listings. You can add your brand’s logo to detail pages, customize product titles, and maintain a consistent brand presence, strengthening brand recognition and customer trust.
Reporting and Analytics: Amazon Brand Protection provides access to detailed reports and analytics, offering valuable insights into your brand’s performance on Amazon. This data equips you to make informed business decisions and optimize your sales strategies effectively.
Simplified IP Enforcement: The program simplifies the process of reporting and enforcing intellectual property rights. Through the Brand Registry dashboard, you can easily submit and manage infringement claims, facilitating faster resolution of intellectual property issues.
Early Access to New Features: Amazon frequently introduces new features and programs exclusively to Brand Registry application participants. By enrolling in the program, you have the opportunity for early access to these innovations, staying ahead of the competition and maximizing your brand’s potential on Amazon.
It’s important to stay updated with Amazon’s policies and program benefits, as they may evolve over time. For the most accurate and current information regarding the advantages of the Amazon Brand Registry program, it’s recommended to refer to Amazon’s official Brand Registry resources or reach out to Amazon Seller Support.
Amazon Brand Registry Requirements
To enroll in the Amazon Brand Registry program, certain requirements must be met. Here are the key Brand Registry requirements:
Registered Trademark: You must have a registered trademark for your brand. The trademark should be active, valid, and match the brand name mentioned in your application.
Country-Specific Registration: Your brand must have an active registered trademark in each country where you intend to enroll in the Brand Registry. Alternatively, you can have a pending trademark application filed through Amazon IP Accelerator.
Text-Based or Image-Based Trademark: The Amazon Trademark Registry for your brand should be in the form of a text-based mark (word mark) or an image-based mark that includes words, letters, or numbers (design mark).
Matching Brand Name: The text in your trademark must match the brand name specified in your Brand Registry application.
Image-Based Mark: If your trademark is an image-based mark with words, letters, or numbers, you need to upload an exact copy of the image as it appears on your trademark record.
Application Submission by Trademark Owner: Amazon Trademark Registration applications must be submitted by the owner of the trademark.
Accepted Trademark Offices: Amazon currently accepts trademarks issued by government trademark offices in specific countries, including the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Saudi Arabia, the United Kingdom, Egypt, Sweden, Poland, Benelux, the European Union, and the United Arab Emirates.
It’s essential to ensure that all the information matches accurately before submitting your Brand Registry application. For further details and to review the complete eligibility criteria for how to get a brand registered on Amazon, you can visit the following link: https://brandservices.amazon.com/brandregistry/eligibility
How to Get Started?
To get started with the Amazon Brand Registry, follow these steps:
Check Eligibility: Ensure that you meet the eligibility requirements for the Amazon Trademark Registry program, which includes having an active registered or pending trademark for your brand.
Sign In or Create an Amazon Account: If you already have a Seller or Vendor Central account, sign in using your existing credentials. This will grant you access to Amazon Trademark Registry features linked to Seller and Vendor services. If you don’t have an Amazon account, create one for free.
Enroll Your Brand: Once signed in, enroll your brand(s) in the Amazon Trademark Registry. Provide the necessary information, including your brand name with an active registered or pending trademark. The trademark should be visibly displayed on your products or packaging, and you need to provide images depicting this. Additionally, include the trademark registration number provided by the Intellectual Property Office. If you have a pending trademark application, you can provide the application number.
Specify Product Categories: Provide a list of product categories in which you want your brand to be listed on Amazon. Examples of categories include apparel, sporting goods, electronics, etc.
Verification Process: After submitting the required information, Amazon will verify that you are the rightful owner of the trademark. They will reach out to a designated contact who meets their requirements. This contact person will receive a verification code from Amazon, which needs to be sent back to complete the enrollment process.
Access Brand Registry Benefits: Once the provided information is verified, you will gain access to the comprehensive range of benefits and features offered by the Amazon Brand Registry. These tools and resources will help you protect and enhance your brand on Amazon’s platform.
It’s important to note that the enrollment process and specific requirements may vary. Therefore, it’s recommended to refer to the official Amazon Brand Registry documentation and guidelines for the most accurate and up-to-date instructions on getting started with the program.
