E-commerce Seller Case Study/
Reviving Sales & Reducing ACOS
A Case Study on Comprehensive Product Optimization & Effective Advertising Strategies
Project Commencement & Initial Challenges:
Our engagement with this project began at the end of June 2023. Upon assuming responsibility for the account, a meticulous analysis revealed a persistent decline in sales since July 2022. Recognizing the urgency of the situation, we implemented multiple strategies to address these challenges.
Enhancing Product Visibility and Appeal
Comprehensive Product Optimization
The initial phase of our strategy involved a comprehensive optimization process. We recognized that the key to reversing the sales decline lay in enhancing the appeal and visibility of the product listings. To this end, we created new titles, listing images, A+ content, and listing copies to capture attention and improve the detail pages. By doing this, we noticed that the visibility of the products is increasing day by day.
Remarkable Impact on Sales
Positive Sales Turnaround
The impact of these optimizations was nothing short of remarkable. In the month of March, sales amounted to $25,000, in April, $20,000, and in May, $14,000. When we commenced our work at the end of June, sales were at $13,000, indicating a consistent monthly decline of almost $5,000. However, our optimization and advertising strategies not only halted the decline but also led to a significant increase, achieving over $15,000 in sales for July.
Optimizing Advertising and Reducing ACOS
Heading: Effective Advertising Strategy
Another challenge we faced was related to advertising because the Advertising Cost of Sales (ACOS) was high and needed to be reduced. We applied various advertising strategies and created new campaigns of different types.
Results Achieved in June 2023:
Below is the sales history, highlighting the positive impact of our strategies for the month of June 2023.
Total Sales: $13,025.07
PPC Sales: $6,770.16
PPC Spend: $3,312.93
Results Achieved in July 2023:
Below is the sales history, highlighting the positive impact of our strategies for the month of July 2023.
- Total Sales: $15,438.72
- PPC Sales: $9,344.75
- PPC Spend: $3,577.46
- ACOS: 38.28%
Results Achieved in August 2023:
Below is the sales history, highlighting the positive impact of our strategies for the month of August 2023.
Total Sales: $15,630.88
PPC Sales: $9,676.79
PPC Spend: $3,510.62
This case study illustrates how our team successfully addressed the challenges faced by the Amazon Seller, resulting in a remarkable improvement in sales and a reduction in ACOS through comprehensive product optimization and effective advertising strategies. Our approach not only halted the sales decline but also led to substantial growth in revenue. Our commitment to delivering results speaks to our expertise in driving business success through strategic digital marketing and optimization.